One of the main parts of creating an enticing online listing for your property is the imagery. Images online consistently outperform text and there’s a lot of data to support this. Video performs even better, that though, is for another article.
The easiest way to get the best image is simply to employ a professional for a day. However, we don’t all have the budget or time to find, organise and pay for a professional photographer. So, unless you have a mate who can do the job for you on the cheap you’re left in a bit of a bind.
Renters, when looking at properties online will often make snap decisions in seconds about whether or not to go further with a property based solely on the images available. Having low quality images then will be detrimental to say the least.
That’s why having the very best photographs of your home is so important. Get the photos right and it could mean more interested parties, faster and that means less time empty.
There is no good reason you wouldn’t be able to get good photography of your property yourself. Here’s how:
It may sound obvious but the easiest most effective part of prepping a house for a photoshoot is simply tidying everything away.
Here are a few quick tips for tidying:
If your rental comes unfurnished you may want to think about staging your unit. Rooms with furnishings in look more homey and appealing and can actually look bigger.
Brighter always looks better, and can truly bring a space to life. It is also advisory to photograph without a flash as flashes can make a photograph looked washed-out.
Choose the time of day when the house has got the most natural light.
When staging your unit for the shoot, think about adding focal points to an image. These draw the eye and make the image more interesting. A ‘pop’ of colour from a well placed cushion for example. A coffee plunger and mug will add warmth. Flowers in the table, or a bowl of colourful fruit are also effective props.
A full, fresh fruit bowl can add a flash of colour.
Related: How to Write a Killer Listing
The basics of photography are the basics for a reason, they apply to everything. The main one to consider is ‘the rule of thirds’.
The rule of thirds proposes that the image be arranged in thirds, horizontally and vertically essentially dividing the frame into 9 imaginary, equal parts. The focal point of the image should ideally fall at the intersection of two of these imaginary lines.
Following this rule ensures a neat and visually interesting image.
In this image you can clearly see the rule of thirds being used with the bathtub drawing your eye to the bottom central third.
It’s hard to take a picture of something, especially if you're inside it. Getting the right perspective is a challenge.
Set the camera at a height of 5 - 6 feet and try positioning yourself in the corners of the room, or in the doorway. Your aim is to provide a realistic perspective of the space.
Also, get yourself a tripod. Trust us they are inexpensive and well worth the investment, you don’t want shaky hands to become a factor.
They took the photo from right in the corner allowing them to show the entire room and making the space look larger.
Much like when adding focal details to your images, try focusing on the properties unique features. For example, if you have a brick fireplace, a balcony, beautiful french windows or a newly renovated deck, these should be front and centre.
Straight lines are super important. You don’t want to be taking crooked photos. Don’t worry too much at the time of taking the photo, but remember that you will want to edit and straighten any photographs before posting online.
The difference between an iPhone and a standard DSLR camera is pretty huge. Whilst an iPhone will get you adequate photos, it may be worth your while investing in a quality camera.
For your references an iPhone 8 has an 8 megapixel camera. A standards DSLR has a 21 megapixel camera.
More is more. Take as many pictures as you think you might need, and then take 5 more of each shot. When you’re going through them later, you may find that the first image you take is the best, but more often than not the 3rd, 4th, or 5th is just way better.
Taking plenty of pictures gives you plenty of options and means you can experiment a little with angles and positioning of your focal points.
What should you take pictures of? Which rooms?
The answer, take pictures of everything! Every single room, from plenty of angles, and don’t forget to photograph the outside of the house.
Once you’ve taken the photos you need to sit down with your laptop and go through them. Not all of them are going to be winners, and even the best ones will likely want a bit of editing.
We recommend using your laptop for this because the screen is bigger and you will have more capability and processing power to quickly manage them.
Whilst you don’t want to be deceptive there’s nothing wrong with editing the images to highlight the appeal of your property.
The four main actions are lightening, cropping, straightening, and resizing.
NB: when editing your images always save the edited version as a copy, do not overwrite the original as this cannot be reversed and will result in image quality loss.
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